Artful way to capture the right attention

As consumers become increasingly interested in where and how their food and fibre are produced, more and more farmers and producers are turning to direct marketing to sell their wares. But how do you tell your story in the right way to the right people?

Join us for a ‘Visual Storytelling – the art of capturing the right attention’ workshop on Sunday, 1 July and learn how you can use social media to convert your customers into a community.

Watershed Landcare have invited Sophie Hansen, founder and creator of Local is Lovely and My Open Kitchen and 2016 National Rural Woman of the Year, and Annie Herron, painter, sculptor and art teacher who has taught art to all ages for over 40 years and has been exhibiting for 30 years, to present the workshop.

Social media is a visual medium and so great photos are an important part of your storytelling. In this three-hour workshop we will run through how to compose, capture, caption and share images that tell your story in the most engaging way possible.

We will cover the basics of composing engaging images, how to shoot them on your smartphone (or camera if you prefer) and how to edit them so they really pop.

Then we’ll move on to the words – how to write and edit captions that tell a story, that engage and motivate your customers so they become community members and your biggest advocates.

This will be a lovely afternoon of creativity, strategy and figuring out how to tell your story in the right way to the right people.

The Visual Storytelling workshop will be held from 12 noon to 4pm on Sunday, 1 July at Augustine Function Centre, 50 George Campbell Drive, Mudgee. All welcome, the workshop is free to attend with lunch provided but please RSVP by Tuesday, 26 June as numbers are strictly limited.

For more information or to RSVP contact Watershed Landcare Coordinator, Claudia Wythes, on 0412 011 064 or email: claudia.wythes@watershedlandcare.com.au.

This event is supported by Watershed Landcare through funding from the Central Tablelands LLS from NSW Catchment Action and the Australian Government’s National Landcare Programme and is a part of the NSW Government’s Local Landcare Coordinators Initiative, supported through the partnership of Local Land Services and Landcare NSW.